The impact of factors influencing the buying behaviour on. There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. If the mu of a good x is higher that its price, the consumer can buy an extra unit of that. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler industry. Algol technics year 2009 pages 56 the purpose of this study is to research the customer buying behavior in a specific market. Factors influencing consumer buying behaviour of luxury. There are four main psychological factors that affect the consumer buying behaviour.
Pdf the impact of brand image on consumer behavior. It is including a perspective on the ethical responsibility of marketers. Consumer buying behaviour has become an integral part of strategic market planning. No commodities can move from a production point to a consumption point without putting the. A study of consumer buying behaviour in departmental store with special reference to coimbatore city. A study to indicate factors influencing the buying behaviour of cigarette smokers 41 pages, university of applied sciences, faculty of media, bachelor thesis, 2012 abstract the main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying.
The study of consumer behaviour is concerned with all aspects of purchasing behaviour. This study will definitely be proved helpful for the. While this evolution has been continuous, it is only since the 1950s that the notion of consumer behaviour has responded to the conception and growth of modern. List of books and articles about consumer behavior online. A study on consumer buying behaviour towards organized retail stores in erode district, tamil naduindia dr. The field of consumer behaviour is the broad study of individuals, groups or organisations and the process they use to select secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and. Abstract the purpose of this research work is to find out the consumer buying behaviour towards organized retail stores in erode district. Keywords online consumer, consumer behaviour, purchase intention, online.
It is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Towards a better understanding of consumer behavior. The academic articles were selected searching for neuromarketing and. Objectives of consumer behaviour analysis the objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Based on 24 journal articles, reports and marketing books, the core models and.
Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. This thesis is made for a subgroup of algol technics which specializes in the marketing of driver seats. Let us understand the effect of psychological factors on consumer behaviour. In the marketing literature, the consumers motivation to search for information and. The study of consumers buying behavior and consumer. In present marketing scenario, the study of consumer behavior has become essential. Patil university, navi mumbai department of business management in partial fulfilment of the requirements for the award of the degree of. The topic of consumer purchasing behaviour has gained increasing.
The objectives of the study in consumer behaviour tutorial 04. Mar 22, 2020 browse consumer behaviour news, research and analysis from the conversation. A study on the influences of advertisement on consumer buying. Download this document for consumer behaviour at maastricht university. Pdf the consumer behaviour towards online shopping in. It is only when a company cares for its consumers as much as the consumers care for its products or services, can we create a healthy consumer culture or else, corporate irresponsibility and consumer stupidity will only create a shallow, snobbish, insecure and ignoramus society. A study on factors influencing consumer buying behavior in. Both personality and selfconcept affects consumer buying behaviour, which is different for every person. Abstractglobally, the term, marketing is not a new phenomenon. Consumers buying behaviour has always been given so much importance and space in the literature study of impact of advertising regarding its effectiveness. The paper studies the concept of consumer behavior and also indentified the factors influencing the buying decision of the consumer in two wheeler industry. An analysis of factors affecting the consumers attitude of trust and their. He believed that consumer behaviours are unpredictable and changing continuously changing. The knowledge of consumer behavior helps the marketer to understand how consumers think, feel and select from alternatives like products, brands and the like and how the consumers are influenced by their environment, the reference groups, family, and salespersons and so on.
Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. The second section describes the dominant, positivistic consumer perspectives. The most cited articles in the field and within each journal are also examined. Acton 2005 stated that the consumer purchase behavior is defined as consumer buying behavior which is consumed in order to meet the needs of consumers 8. Articles on consumer behaviour management study guide. In order to develop a framework for the study consumer behaviour it is helpful. Consumer behaviour is an evolving field of study and there are several aspects which make changes towards behavioural intentions of consumers such as service quality, customer attitude and. Consumer behaviour is not simple at all, but it is very vital to understand it. Therefore, the knowledge of buying behaviour sheds the light on the psychology of how. Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the on campus marketing course, as well as the consumer behaviour elective by distance learning. Chitra sharma research scholar, pacific university udaipur. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Additionally, it classifies the factors in different categories.
Consumer behaviour consumer behaviour is the study of when, why, how and where people do or do not buy a product. A study on factors influencing on buying behaviour of customers. This paper discusses about the consumer buying behavior and their decision making process, during consumption. Explaining the consumer decisionmaking process research leap. Our results also proved the model of the study which reveal that advertisements have significant impact on the consumers buying behavior and widen their choices. The research areas included brand recognition, price and quality, as well as the.
Consumer behavior research identifies a general model of buying behavior that depicts the processes used by consumers in. Solomon has 56 books on goodreads with 3110 ratings. Consumer behaviour is the study of individuals, groups, or organizations and all the activities. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Abstract in india more than 72% population is living in villages and fmcg companies are famous in selling their products to the middleclass households, it means rural india is a profitable and potential market for fmcg.
According to consumer behavior study, the factors that affect decisions for purchase, usage and disposal of goods and services can be classified into four main groups. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india. She is a key member of a team exploring how technology can be used to enhance the student learning experience. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. This theoretical research attempts to turn back the pages in literature, to understand the concepts and existing theories in the consumer buying behavior. Their preferences, likes and dislikes which lead to the further modernization of the sales strategies by the marketer. It contains consumer behaviour from an individual perspective and considers consumer behaviour in the context of a rational purchasing decision process. Pdf effects of consumer buying behaviour durable sellers. Pdf manufacturers of consumer durables do tend to sell their consumer products with an eye toward long term use by the buyer. Pdf a study of consumer buying behaviour in departmental. The study of customer behaviour is based on consumer buying behaviour, with the customer playing three distinct roles. An empirical study of the factors influencing consumer. An investigation of consumer buying behavior for fmcg.
The consumer behaviour towards online shopping in coimbatore cityan exploratory study article pdf available in international journal of pure and applied mathematics 1205. Antecedents to new food product purchasing behavior among innovator. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Individuals have different psychological reasons to purchase goods. Consumer buying decisions indicate how well the companys marketing strategy fits market demand. The study of consumers buying behavior and consumer satisfaction in beverages industry in tainan, taiwan. Influencing the online consumers behavior pure research. Management abstract this study attempts to analyze the characteristics of buying behaviour of online shoppers.
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